This year, EVA.UA's sales during Valentine's Day (from February 3 to February 16, 2025) increased by 28% compared to the same period in January 2025, and by 86% compared to the corresponding promotional period in 2024, reported "Interfax-Ukraine," quoting Ruslan Sazonov, the head of marketing at EVA.UA.
According to analytics, the majority of orders during the festive period on EVA.UA (about 60%) were placed by customers from Kyiv, Dnipropetrovsk, Kyiv, Odesa, Lviv, and Kharkiv regions.
The highest activity during the promotional period was observed from February 10 to February 13, 2025.
Among the most sought-after product categories on EVA.UA leading up to Valentine's Day were niche and luxury perfumes, gift sets for face and body care, professional care products, sexual health items, and gift certificates.
In the premium format stores EVA BEAUTY, festive sales increased by 18% compared to the previous pre-holiday weekend. According to Vasilisa Petlitskaya, the director of the EVA BEAUTY business unit, the record sales ticket at EVA BEAUTY during this period exceeded 27,000 UAH, with the longest receipt containing as many as 44 items.
The holiday sales growth at EVA BEAUTY was primarily driven by the increased demand for perfumes, including niche brands like Gritti or Montale. Notably, the popularity of gift sets, particularly from brands like Rituals, Matrix, Elemis, and others, should be highlighted.
LLC "RUSH," which manages the EVA chain, was established in 2002. As of June 30, 2024, the chain had 1,080 operating stores.
According to Opendatabot, the owner of LLC "RUSH" is "Insetera Holdings Limited" (Cyprus, 100%), with the ultimate beneficiaries being Ukrainian businessmen Ruslan Shostak and Valeriy Kiptik. By the end of 2023, "RUSH" reported a revenue increase of 33.7% to 21 billion UAH compared to 2022, while net profit rose by 26% to 2.2 billion UAH, and asset value increased by 45.2% to 15.03 billion UAH.